Zach Plunk Ph.D. is an assistant professor of marketing within the Business Department at Texas Lutheran University. He enjoys studying how music influences consumers, specifically regarding their well-being and attentional processes. Prior to pursuing a Ph.D. and joining the faculty at TLU, Zach worked as the owner and operator of a special event center in Central Texas. He earned a Ph.D. in Marketing from the University of North Texas, an MBA from Texas A&M-Corpus Christi and his BBA in Entrepreneurship from Baylor University. He lives in Seguin and enjoys spending time with his wife and two daughters, participating in endurance events, and playing any sport available.